The newsletter
One letter every Monday, for owners who'd rather build systems than hire.
Every Monday I write a letter to more than 17,000 business owners about what I am learning, building and seeing in the market. Nothing gives me more energy or better conversations. If you read one thing I make, make it that one.
The Monday newsletter
Every Monday I write to more than 17,000 business owners about the systems that let small businesses outperform bigger ones. Free, and unsubscribe whenever.
What I am building
The infrastructure we build at Moen & Co so experienced people get better at their jobs — systems before headcount.
What I am seeing
What actually creates growth for the Scandinavian e-commerce brands we work with: find the constraint, fix the basics.
What I am learning
AI that amplifies experience and judgement rather than replacing them with generic output — translated into something you can use on Monday.
- Every Monday
- 17,000+ business owners
- English
- Free, always
“I am here for the Fortune 5 million, not the Fortune 500.”
The job is always the same: translate changes in marketing and technology into something a business owner can actually use on Monday.