A story is only interesting if people pays attention to it. If you loose their focus your story will be broken.
That doesn’t mean that you have to yell your story to your audience.
The best storytellers I know almost whispers the most important parts. If the story is good, and the timing is right. People will listen no matter what.
It’s the same with marketing. The channels is not that important. It’s your story, the context and the timing that matters.
Don’t be a storyYELLER, be a storyteller.
Focus on telling the best stories to your audience, and stop spending to much time, money and energy on channels and technology.