I had the pleasure of meeting one of my long time heroes and role models within marketing at Gulltaggen last week. Seth Godin had just delivered an inspiring presentation to about 1500 people, after he went of stage I went backstage to talk to him.
He was a really nice guy and even let me interview him. In the interview we talk about his thoughts on what marketers should and should NOT focus on, a little bit about how he works and how he thinks that technology sometimes comes in the way.
He also completely throws me off guard with his first answer to my question. Fun!
Also check out my other interviews.