A lot of marketers will not admit that what they are doing is when you break it down – just sales. A marketers job is to make the sales process easier, more effective – better.
It’s not to create brand awareness just so more people know you. This does simply not matter if the people who get to know you is not the people who will by what you are selling.
It’s not to create engagement on Instagram, if the people who engage will never buy from you or influence other people to do it.
Marketing is sales. And sales is marketing.
It’s about building trust, building a relationship. And bring value.