A lead magnet is only meant to be a conversation starter

I’m here at Traffic and Conversion Summit in San Diego, and the opening keynote where from Ryan Deiss – the CEO of Digital Marketer.

He made a great point. A lead magnet, mostly used to make people buy a small product from you, is best used to spark a conversation with your audience. And then via a real conversation get them to buy your product or service.


A successful business needs to focus less on automating, and more about building real relationships. Via real conversations.