After working daily with marketing for over 15 years, and with now hundreds of brands you pick up a thing or two. You see what works and what doesn’t work, both from what you are doing yourself and what the industry is doing.
In essens it’s a methodology where you base your marketing on trust and relationships. Where you give more then you take, and where you earn the right to serve your audience.
I do this by not asking directly for the sale when I market, but over a period of time I give the audience the opportunity to consume a lot of valuable content. That teaches them something, that inspires them and make the feel something.
Only after they passed several milestones consuming the value content do I ask them for a sale, a conversion or a signup.
The results always blows me away..
By giving a damn about your audience, marketing get’s a lot more effective – and a lot cheaper.
Give give, then ask. Just as Gary Vaynerchuk would have said it.