Early in 2007 the live stream services became so good that most people could easily share events via live video and let the audience comment in realtime. I was really excited back then to see how the influencers and brands would embrace this, but it turned out that I had to wait 9 years. Now, House of Cards is using Periscope as a marketing tactic and the famous actor Mikael Persbrandt uses it to communicate with his fans.

Facebook also has its own service now called Facebook Live. Today I want to share what the difference between the biggest players, Periscope and Facebook, really is – not from a technical point, but from an audience and engagement point.

It has to do with the community you’ve built around you. Just as YouTube is a superior place to build an audience around your video content, Periscope is in a superior spot when it comes to building an audience around your live video content.

Why? Well, the people that are active on a niche platform are there because they feel they belong to a community. That naturally makes them engage more with content posted in their community.

Facebook has gone from a niche community to a metropolis where almost every person online has an account. We like brands and influencers there so we get notified when they do every little thing – even outside Facebook. It’s where you have access to almost everyone and find out almost everything – like a shopping mall.

Periscope, on the other hand, is like a flagship store. People have an account to watch and create live video. That’s the big difference.

Niche communities are always more engaged and more loyal. They feel they are a part of something special. But, if the community get’s too big, people lose interest fast.

 

Thomas Moen

Marketer. Business Coach. Influencer. Speaker.

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