United Influencers have been rolling out Facebook Instant articles the last three weeks to our influencers blogs. It’s still in a early testing phase but so far we are seeing a better organic reach and higher click throug rate (CTR).
The way we consume the web is changing at its important that we as a media house evolve with it. Content should no longer be bound to a fixed frame but set free.
Facebook instant articles and Google AMP is some of the steps we are making to make sure we stay ahead of the competition.
A blog is no longer a blog. It’s content that will adapt to the context and the platform it is consumed within.
I’ve been following the blog space for 15 years now. This is actually the biggest shift I’ve seen since 2007. Exiting times!