The last years I’ve been talking a lot about building an audience instead of generating traffic. It’s a big difference, and it’s important to understand that difference.

Traffic is just passing by, an audience choose to consume your content. They are waiting to learn, be entertained and be inspired.

The ultimate goal tho, is not to have an audience. It’s to build a community around you, a tribe.

The difference between an audience and a community is easy to understand, but hard to achieve. But it’s easier if you constantly remind yourself about the difference.

An audience stays as long as your perform, a community stays as long as you serve.

Thomas Moen

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