So I’m back after a month offline. It was spent with my loved ones, enjoying life and focusing on living – not documenting. This has been my best vacation so far, and a lot of it has to do with me unplugging from my digital self.
Let me explain. Continue reading →
Bloggerne trenger troverdiget. En tilknytning til den etablerte presseetikken og PFU kan bidra til det. Her er mine tanker rundt bloggere og etikk. Continue reading →
I used to be that guy who sat up all night coding, reading and socializing on the web. I was that kind of guy who could wake up with my nose stuck flat on my keyboard with a slice of pizza and a can of Cola next to me.
I used to be proud that I worked all night. I used to tell everybody that I usually worked 14-16 hours every day and smile. I used to think that with working that many hours I was really efficient and in front of my competitors.
Oh how wrong I was. Continue reading →
July equals time to unplug and spending quality time with my loved ones. Last year I bought a dumb phone for my summer vacation. It can only receive texts and calls – and doesn’t even have a color screen. The battery lasts around 11(!) days. It’s perfect when you need to recharge and reflect.
I will be back online at the beginning of August. I hope you all use your summer to focus on what’s important – relationships and experiences.
All the best,
I’m so fortunate that a part of my job is traveling around, meeting interesting people, and talking at conferences all over Europe.
One of my favorite things is spending some extra time and energy on really getting to know some of the people I meet every time. During my recent trip to the Netherlands (or Holland if you prefer) I met a lot of cool people. Like Dennis and Peter – but this blogpost is about Alex Houg. The 20-year-old-CEO. Continue reading →
The Norwegian bank DNB is well-known in the local marketing industry as on of the best in their class. Today they’re launching another excellent example on how content marketing can be great for your brand.
Just like John Deere did in 1985 with the worlds first customer magazine. DNB are creating content to help their audience with something – without asking for something in return.
DNB’s target group? Everyone with the dream of starting their own company and working for themselves. In my opinion on of the biggest growing markets out there.
And they’re not building everything around digital (alltho it’s a big part of it of course), they’ve chosen a really old school approach. They made a book, a physical book! And they are giving it away for free!
Of course it’s not the book itself that is the genius move here, all tho I love that they made a book. But they now have a mission. They are taking people on a journey. Helping everyone achieve their startup dream.
Missions needs stories, stories needs content. And DNB got it all. Well played.
Originally published on JustMarketing.no.
What makes a great leader? Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. I could not agree more.
I highly recommend to take the time to watch this, and share it with all the leaders you know.
The key to success is to be able to focus. If you can stay focused over time, you’ll get more stuff done.
With focus you get more productive, you create a space where you can reflect and make important decisions on what to do, and when — instead of letting your inbox and the people around you set your priorities for you. Continue reading →
What’s the number one mistake most brands do in social media? They just want to talk about themselves and topics they care about. That turns out to not be the best way to create a community around your brand. Continue reading →
I had the pleasure of meeting Jimmy Soni under Gulltaggen. We had a chat about how to create the perfect headline and how The Huffington Post works when they create content that spreads.
See all our Gulltaggen blog posts here.
See all our interviews here.