A young football player

In football you want to recruit the youngest talent possible. Before they had the time to get experience, you would train then and coach them. You would use their age to both parties advantage and you would do your absolute best to make sure the young talent got their chance to so the world what […]

Read Post / June 16, 2016

Facebook Instant Articles on blogs

United Influencers have been rolling out Facebook Instant articles the last three weeks to our influencers blogs. It’s still in a early testing phase but so far we are seeing a better organic reach and higher click throug rate (CTR).  The way we consume the web is changing at its important that we as a […]

Read Post / June 13, 2016

You don’t own what you rent

I’ve been spending a lot of time thinking about renting stuff vs owning stuff. Both in real life, and in the world of marketing. It turns out, that it’s not that big of a difference. When you rent an appartement, you quickly forget that it’s not yours. You start to settle in, decorating and setting […]

Read Post / June 12, 2016

Audience vs Community

The last years I’ve been talking a lot about building an audience instead of generating traffic. It’s a big difference, and it’s important to understand that difference. Traffic is just passing by, an audience choose to consume your content. They are waiting to learn, be entertained and be inspired. The ultimate goal tho, is not […]

Read Post / June 12, 2016

What’s a brand?

There is a distinct difference between a logo and a brand. Everyone can create a logo, but not everyone are able to create a brand. A logo can be made by the best designers in the world, or by a total newbie in paint. A brand on the other hand, have to be earned. The […]

Read Post / June 10, 2016

Bring something to the campfire

Nobody likes you if you only talk about yourself. Nobody likes you if you take more then you give.  The same goes for building a relationship with your audience online.  You have to bring something to the conversation, and you need to focus on giving more value to your audience then you expect from them. 

Read Post / June 9, 2016

Connecting to people is easy

Connecting to people is becoming easier and easier. I can reach out to most people in any given city with any given interest via Facebook ads for a few bucks within 30 minutes. I can make sure the right people watch my YouTube video by paying it to be a pre-roll or a recommended video. […]

Read Post / June 8, 2016

More about the story then the telling

It fascinates me how focused most people are about what platform they should be using.  Is Facebook the right place to put it? Maybe my blog, or I heard snapchat is really growing.  At the end it does not really matter what platform you use. Or if it’s text, video or sound.  What matters is […]

Read Post / June 7, 2016

Thoughts from an old record store

I was between meetings in New York last week when I walked past an old record store. It got me thinking of “old content” and how to recycle content that is somehow timeless.  

Read Post / June 5, 2016

Youtubers are the new artists

In Norway there’s a tradition of big artists releasing their new album and then touring the country, going from shopping mall to shopping mall. Big lines pile up with screaming kids and parents waiting to be entertained. Security would have to escort the artists backstage, on to the stage and keep the crowd under control […]

Read Post / May 19, 2016