Why your marketing isn’t working (it’s you, not them)

Someone once told me that this is a famous quote that people who study marketing is told to be true. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker said that, he died in 1922. I like to believe that we’ve made some progress since […]

Read Post / February 22, 2017

The future with no sound

Video consumption is growing faster than anything else online right now. Mark Zuckerberg told us last year that our social feeds will be filled with video. We can already now see that he was right. The majority of the content in the social media feeds is now video. Snapchat, Instagram, twitter and Facebook to mention — all […]

Read Post / February 19, 2017

The Jab Jab Method

After working daily with marketing for over 15 years, and with now hundreds of brands you pick up a thing or two. You see what works and what doesn’t work, both from what you are doing yourself and what the industry is doing.  In essens it’s a methodology where you base your marketing on trust and […]

Read Post / January 29, 2017

Software I Use

I get a lot of questions about what software I use when I do online marketing. Over the years I’ve tried most of the different software out there. And over time I found the ones that works the best for me. Email software Drip (Best on the market for automation and lead scoring) Landing pages software […]

Read Post / January 24, 2017

How to live stream on Facebook from your computer

A lot of people I talk to find it frustrating that they are only able to stream live to Facebook via their phone. A few months ago Facebook actually opened up their live platform so that you can stream from your computer as well. And I will show you how. According to Facebook people watch […]

Read Post / October 25, 2016

Sales people and marketing people the same thing?

A lot of marketers will not admit that what they are doing is when you break it down – just sales. A marketers job is to make the sales process easier, more effective – better. It’s not to create brand awareness just so more people know you. This does simply not matter if the people […]

Read Post / September 22, 2016

The power of keeping your audience warm

Two times a year I launch my blogging course (in Norwegian), where I’ve already helped hundreds of people succeed with their blogging. But at my last launch I changed something, and learned something in the process. It also happened to give me 10x the results I usually get when I put my course available to buy. […]

Read Post / September 8, 2016

The videos with no sound

Something big is happening with online video. Not only are we consuming it more and more (Mark Zuckerberg says 80% of our Facebook feed will be video by next year), but we are consuming it in different ways than we used to. Often it’s vertically – and more often the not, without sound. Remember that your […]

Read Post / July 19, 2016

Building your Habit List

One of the things I’ve focused more and more on the last years is my habits. Changing old ones, and building new. Your life is based on what you spend time and focus on, so optimizing the way I live, work and think helps me feel more fulfilled and motivated. I try not to focus […]

Read Post / June 28, 2016

A young football player

In football you want to recruit the youngest talent possible. Before they had the time to get experience, you would train then and coach them. You would use their age to both parties advantage and you would do your absolute best to make sure the young talent got their chance to so the world what […]

Read Post / June 16, 2016