The difference between a landing page or homepage

Over the last years I’ve almost stopped using traditional websites all together. Instead I focus on creating very simple landing pages, who always ends up making more money than a traditional website. Let me explain the difference between a website and a landing page (while playing with my new Apple Pencil). Also check out my […]

Read Post / June 11, 2017

The 6 principles of influence

My favourite book was published in 1982, one year before I was born. I love it so much that I have printed out the key point from the book, and keep it always in eyes sight on my desk. A while back I also had the pleasure of having a face to face conversation with […]

Read Post / May 14, 2017

It’s not for everyone, it’s for you (thoughts from SXSW)

As I write this i’m sitting on the floor, thousands of people walking passed me. I’m jetlagged, hungry, dehydrated and – so inspired! I’m attending SXSW together with 35 000 others. It’s chaotic. And that’s what I love. I’ve talked to so many cool people. Not only have I met and talked to my biggest […]

Read Post / March 12, 2017

Dear stranger, please buy my stuff

It’s Friday. You just finished shopping groceries. Because you live in Norway and it’s Friday, it’s taco night. Obviously.. You’re about to unlock the door to your house. A stranger approaches you. He smiles, opens his backpack and shows you a vacuum cleaner. Says if you buy right now, you will get a 30% discount. […]

Read Post / March 8, 2017

Don’t forget that old content still might be GREAT content

It seems like everybody are focused on NEW all the time. The content needs to be fresh of the press. Never seen before.. Well, I call bullshit. The content needs to be relevant, not new. It needs to bring value, not change the world. A fashion designer. Does it really matter if the picture is […]

Read Post / March 5, 2017

Don’t propose on your first marketing date

Last year I proposed to my girlfriend, luckily she said yes. And I can’t wait to marry her and grow old together with her. We’ve been together a little over 4 years, and I’ve never had a relationship this strong. I’ve never been this happy. I’ve spent 4 years building a strong relationship with her. […]

Read Post / February 27, 2017

Why your marketing isn’t working (it’s you, not them)

Someone once told me that this is a famous quote that people who study marketing is told to be true. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker said that, he died in 1922. I like to believe that we’ve made some progress since […]

Read Post / February 22, 2017

The future with no sound

Video consumption is growing faster than anything else online right now. Mark Zuckerberg told us last year that our social feeds will be filled with video. We can already now see that he was right. The majority of the content in the social media feeds is now video. Snapchat, Instagram, twitter and Facebook to mention — all […]

Read Post / February 19, 2017

The Jab Jab Method

After working daily with marketing for over 15 years, and with now hundreds of brands you pick up a thing or two. You see what works and what doesn’t work, both from what you are doing yourself and what the industry is doing.  In essens it’s a methodology where you base your marketing on trust and […]

Read Post / January 29, 2017

Software I Use

I get a lot of questions about what software I use when I do online marketing. Over the years I’ve tried most of the different software out there. And over time I found the ones that works the best for me. Email software Drip (Best on the market for automation and lead scoring) Landing pages software […]

Read Post / January 24, 2017