1 min

StoryYELLING — yeah, not a typo

A story is only interesting if people pays attention to it. If you loose their focus your story will be broken. That doesn’t mean that you have to yell your story to your audience. The best storytellers I know almost whispers the most important parts. If the story is good, and the timing is right. ...

1 min

Don’t snap snaps, snap stories

I’m watching the influencer of the world trying to find their format within SnapChat. It is still the fastest growing social network – but still so full of restrictions (which I love).

2 mins

Going With the Flow With Your Audience

I’ve tried rafting a couple of times. You jump into a raft with some strangers and go screaming down the river (loads of fun, BTW). You start at the top and your goal is to arrive somewhere down the river. How you actually get to that point is nearly impossible to plan in advance. There ...

1 min

Read this book: The Lean Startup

I suspect this is a book most startups and business people say that they’ve read. But actually haven’t. The Lean Startup is a book full of mindsets, principles and advice on how to build your business. In the smartest way possible.

1 min

Content, Community and Then Marketplace

I don’t like walking through crowded streets, especially shopping streets. There is always someone desperately trying to scare me into buying something I don’t want. You know the type, street salespeople – “hustlers”. They are intrusive and rude.

1 min

Don’t forget to surf the stream as well

Most brands and influencers I know are extremely focused on just getting people to click their links so that they get their traffic boost. They have the wrong focus.

1 min

What is native content?

One of the first apps on the Facebook platform was actually Twitter. It let you synchronize both platforms. So everything you posted on Facebook also got tweeted from your account. And vice versa. I used to love that.

1 min

My First Day In a While

You know those days that feel like a new beginning almost, only more like a new chapter. Where you get the chance to rewire your habits, your focus and your energy. I love days like these.

1 min

The future of video is muted?

Video is the most powerful way to talk with your audience. You need to stop thinking that a video is consumed the same way it was last year. Videos rarely is seen from start to end, and the sound is more often than not turned off. Are your videos created to be consumed in the ...

1 min

What’s Meerkat?

The last months there’s been a lot of chatter about the new streaming service Meerkat. I first picked it up when Gary Vaynerchuk invested in it, but this week under SXSW in Austin Texas it’s clear that “everyone” is thinking this is the next big thing.

1 min

My Next Chapter, a New Blogging Revolution

For those who’ve followed me from the start, you might remember that I started blogging way back in 2003. You might also remember that I built one of Norway’s first blog-platforms, which eventually got acquired. Blogging has always been one of my biggest passions, and I’ve been a central part in shaping how bloggers and ...

1 min

Read this book: Damn Good Advice

Damn Good Advice (For People With Talent!) is a look into the mind of one of America’s most legendary creative thinkers, George Lois. I got this recommended by my good friend Takin, and I really loved the book!

1 min

Doing content marketing – like a boss!

I love when people go “all the way” when they do something. It’s easy to spot when someone is truly passionate about what they create, and the first content marketing campaign for the website Like a Boss is a good example on how great content create results.

1 min

Why is it so hard to take a 4 month break from your life?

Martin is a really inspiring guy, one I always have great conversations with. I was able to tape on of our conversations last Social Summer, where we talk about disconnecting from the world and his “break from live” where he and his wife traveled for 4 months.

1 min

Stop Tagging Your Links With “CLICK HERE!”

The Internet is not just for people with good eyesight. It’s also for people with reduced vision and those who cannot see at all. Therefore I urge everyone to start optimizing content on the Internet for them as well.

1 min

Hva er United Bloggers?

De siste årene har blogging i Norge stått ganske stille. Da snakker jeg om hvem som tilbyr bloggere hjelp og støtte, mennesker som heier på bloggerne. Du har hatt Nettavisen som den store bautaen som driver blogg.no, også har du hatt noen få andre store aktører som halvhjertet har prøvd seg. Selv har jeg jobbet ...

2 mins

I made 5000 NOK on SnapChat in a 3 hour roadtrip!

A few months ago I encouraged brands to jump on the SnapChat wagon. The attention you get on there is unlike any other, you have the users full attention! Today I put my money where my mouth is and decided to see how much money we could make on SnapChat in one car ride.

1 min

Fremtidens PR? Intervju med Kristofer “Dojan” Björkman

Seriegründeren som kalles Dojan blant venner er en person som alltid har fasinert meg. Jeg hadde gleden av å møte han i en hyggelig park i Stockholm hvor vi pratet løst og fast om karriere, livet, det å være gründer og hvordan få balanse i hverdagen.

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