Read this book: The Year Without Pants

This summer I finally got to read some books and this was one of my favorites. The Year Without Pants is a book about one man’s peek into the WordPress.com community. How they work, how they think and what their culture is like. It’s also about some interesting thoughts about the future of work.

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Thoughts From My Annual Month of Unplugging

So I’m back after a month offline. It was spent with my loved ones, enjoying life and focusing on living – not documenting. This has been my best vacation so far, and a lot of it has to do with me unplugging from my digital self.

Let me explain.

I’ve chosen to work with something I love – storytelling. And because of the world we live in, most of my work is done digitally. Thus most of my days are spent in front of screens. Sharing, consuming and communicating. I love it. I LOVE it. But it’s hard to find the balance.

Often I caught myself spending more time with my phone than with the people around me, getting stuck in the endless scrolling of our feeds, or checking email for 2 hours. This is not healthy – and not the way I want to spend my time.

That’s why I’m focusing on finding balance in my life again, or… actually I don’t think I ever had balance… until maybe this last year. It’s been quite a ride. And I’ve never been more present, happy or felt more alive than I do these days.

So what was my focus during this annual month of unplugging?

  • Less time with screens. I used my “dumb phone” when I needed to communicate with my friends. I did not check email or social media. I only used my computer for writing.
  • Writing. I want to get better at writing. I wrote at least 500 words every day, both on my computer and on paper. I wrote in my journal and also finished the first draft of my next book, it’s about… unplugging and finding balance (It’s called LOGG AV (Log off) in Norwegian and I’m writing it with my friend Lars).
  • A no camera policy. I wanted to really take in all my experiences uninterrupted. So I chose not to take any pictures (I don’t really look at them that often anyways).
  • Read more. This month I read three books. THREE! That’s more than I usually read in a year.
  • Meditate and exercise. I’ve been meditating almost every day, and went for runs 3-4 times a week. All to keep my mind clear and my body healthy.
  • Live in the moment. The most important element of all the things I focused on was really being in the moment. One moment at a time. Really connecting with the people around me. Giving the moment all of my attention.

All these things made my summer perfect. I never felt so creative, so energized, so focused – and so happy.

You should give it a try.


More sleep, and fewer hours at the office

I used to be that guy who sat up all night coding, reading and socializing on the web. I was that kind of guy who could wake up with my nose stuck flat on my keyboard with a slice of pizza and a can of Cola next to me.

I used to be proud that I worked all night. I used to tell everybody that I usually worked 14-16 hours every day and smile. I used to think that with working that many hours I was really efficient and in front of my competitors.

Oh how wrong I was.

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Screenshot 2014-06-27 23.41.48


July equals time to unplug and spending quality time with my loved ones. Last year I bought a dumb phone for my summer vacation. It can only receive texts and calls – and doesn’t even have a color screen. The battery lasts around 11(!) days. It’s perfect when you need to recharge and reflect.

I will be back online at the beginning of August. I hope you all use your summer to focus on what’s important – relationships and experiences.

All the best,



The 20-year-old-CEO

I’m so fortunate that a part of my job is traveling around, meeting interesting people, and talking at conferences all over Europe.

One of my favorite things is spending some extra time and energy on really getting to know some of the people I meet every time. During my recent trip to the Netherlands (or Holland if you prefer) I met a lot of cool people. Like Dennis and Peter – but this blogpost is about Alex Houg. The 20-year-old-CEO.

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DNB just made a book for startups – and it’s free (genius content marketing!)

The Norwegian bank DNB is well-known in the local marketing industry as on of the best in their class. Today they’re launching another excellent example on how content marketing can be great for your brand.

Just like John Deere did in 1985 with the worlds first customer magazine. DNB are creating content to help their audience with something – without asking for something in return.

DNB’s target group? Everyone with the dream of starting their own company and working for themselves. In my opinion on of the biggest growing markets out there.

And they’re not building everything around digital (alltho it’s a big part of it of course), they’ve chosen a really old school approach. They made a book, a physical book! And they are giving it away for free!

Of course it’s not the book itself that is the genius move here, all tho I love that they made a book. But they now have a mission. They are taking people on a journey. Helping everyone achieve their startup dream.

Missions needs stories, stories needs content. And DNB got it all. Well played.

Originally published on JustMarketing.no.

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