A story is only interesting if people pays attention to it. If you loose their focus your story will be broken. That doesn’t mean that you have to yell your story to your audience. The best storytellers I know almost whispers the most important parts. If the story is good, and the timing is right. ...
For years, brands bought friends via Facebook. Giveaways, competitions and begging gave a lot of brands a large crowd.
I’m watching the influencer of the world trying to find their format within SnapChat. It is still the fastest growing social network – but still so full of restrictions (which I love).
Today I’m extra proud of being a part of the United Bloggers family. Because today we send a strong message to established media companies and other companies that gives and sells traffic.
I’ve tried rafting a couple of times. You jump into a raft with some strangers and go screaming down the river (loads of fun, BTW). You start at the top and your goal is to arrive somewhere down the river. How you actually get to that point is nearly impossible to plan in advance. There ...
I suspect this is a book most startups and business people say that they’ve read. But actually haven’t. The Lean Startup is a book full of mindsets, principles and advice on how to build your business. In the smartest way possible.
I don’t like walking through crowded streets, especially shopping streets. There is always someone desperately trying to scare me into buying something I don’t want. You know the type, street salespeople – “hustlers”. They are intrusive and rude.
Most brands and influencers I know are extremely focused on just getting people to click their links so that they get their traffic boost. They have the wrong focus.
One of the first apps on the Facebook platform was actually Twitter. It let you synchronize both platforms. So everything you posted on Facebook also got tweeted from your account. And vice versa. I used to love that.
You know those days that feel like a new beginning almost, only more like a new chapter. Where you get the chance to rewire your habits, your focus and your energy. I love days like these.
Video is the most powerful way to talk with your audience. You need to stop thinking that a video is consumed the same way it was last year. Videos rarely is seen from start to end, and the sound is more often than not turned off. Are your videos created to be consumed in the ...
I never thought I would meet a prophet. Altho if I did meet one I was pretty sure he would be a digital one. Meet David Shing, the digital prophet of AOL. He was visiting the norwegian Be On office and did an inspiring talk.
The last months there’s been a lot of chatter about the new streaming service Meerkat. I first picked it up when Gary Vaynerchuk invested in it, but this week under SXSW in Austin Texas it’s clear that “everyone” is thinking this is the next big thing.
I was recently attending the Traffic and Conversion Summit, and I got the pleasure of meeting Russel Brunson. One of the legends in the traffic and conversion industry. He’s the founder ofDotComSecrets and Clickfunnels, he also runs the highly popular PodCast “Marketing in your Car“.
For those who’ve followed me from the start, you might remember that I started blogging way back in 2003. You might also remember that I built one of Norway’s first blog-platforms, which eventually got acquired. Blogging has always been one of my biggest passions, and I’ve been a central part in shaping how bloggers and ...
Damn Good Advice (For People With Talent!) is a look into the mind of one of America’s most legendary creative thinkers, George Lois. I got this recommended by my good friend Takin, and I really loved the book!
I love when people go “all the way” when they do something. It’s easy to spot when someone is truly passionate about what they create, and the first content marketing campaign for the website Like a Boss is a good example on how great content create results.
I was listening to the new PodCast from Unbounce today where Tommy Walker from Shopify said something that made me stop and think.
Martin is a really inspiring guy, one I always have great conversations with. I was able to tape on of our conversations last Social Summer, where we talk about disconnecting from the world and his “break from live” where he and his wife traveled for 4 months.
The Internet is not just for people with good eyesight. It’s also for people with reduced vision and those who cannot see at all. Therefore I urge everyone to start optimizing content on the Internet for them as well.
Her er alle foredragene fra Social Summer 2011.
De siste årene har blogging i Norge stått ganske stille. Da snakker jeg om hvem som tilbyr bloggere hjelp og støtte, mennesker som heier på bloggerne. Du har hatt Nettavisen som den store bautaen som driver blogg.no, også har du hatt noen få andre store aktører som halvhjertet har prøvd seg. Selv har jeg jobbet ...
A few months ago I encouraged brands to jump on the SnapChat wagon. The attention you get on there is unlike any other, you have the users full attention! Today I put my money where my mouth is and decided to see how much money we could make on SnapChat in one car ride.
After Anders’s talk at Social Summer we sat down and talked a little about the advertising industry.
Seriegründeren som kalles Dojan blant venner er en person som alltid har fasinert meg. Jeg hadde gleden av å møte han i en hyggelig park i Stockholm hvor vi pratet løst og fast om karriere, livet, det å være gründer og hvordan få balanse i hverdagen.